Sidekick Studio :: Albuquerque, New Mexico

Contact

Phone: 505.350.5158
Web: www.sidekickstudio.com
E-mail: tara@sidekickstudio.com

Tara Sachs aka Sidekick is a multidisciplinary designer experienced in strategic marketing, graphic design, web design, and art direction. While studying marketing at New Mexico State University, she developed an interest for digital creation. After graduation, years of intense design practice and devotion to creativity she settled in as talented creative professional.

Sidekick's philosophy is that the client is always in the drivers seat. Sidekick comes along side to extract, identify, and form the best strategy and media for your business or individual project. There is not a cookie-cutter approach as each client has a unique personality and vision. This hybrid type of work offers an opening into possibilities, which Sidekick is always exploring.

Identity Package: Live Passionately

Lenya Heitzig, a recognized writer, speaker and Bible teacher needed an identity for her Bible study. The look had to translate to stage design, book cover, and collateral material. The theme also needed to evolve for the next four series of studies.

Advertising: AETA

Sidekick worked with Jan Arrington of Arrington Advertising to design this piece for the American Equestrian Trade Association (AETA). This advertisement was in several American and European magazines.

Identity Package: Global Adventures

Global Adventures is the missions department of Calvary of Albuquerque. Identity work included logo development, business cards, letterhead, notecards, and brochures.

Identity Package: New Mexico Back Institute

New Mexico Back Institute is a revolutionary non-surgical treatment of severe back and neck pain using decompression technology, a science discovered by NASA. Identity work included logo development, window decals, appointment cards, letterhead, folders, and brochures.

Poster: Belen Chamber of Commerce

A Sidekick personal favorite, this poster for the Belen Chamber of Commerce was a rush order. With limited time and resources, Sidekick used a picture of her dad as a kid dressed up as a cowboy standing on the bumper of a truck. This was a fun project.

CD Packaging: Sherri Youngward

Sherri Youngward is a singer/songwriter that has been doing ministry work for the past 13 years. (She helped Sidekick get started in graphic design and came up with her business name.) There have been several projects over the years, but the latest is a CD Cover for her most recent release "Scripture Songs".

Web: Los Alamos National Laboratory Parts Team

Partnering with WhiteHat Development, Sidekick designed and was a team member in developing a series of customized E-Commerce sites for Team Technologies Inc. electronic parts business line. These sites are secure, authorized access only sites that have transformed National Laboratory parts procurement.

Web: Amerind Risk Management Corporation

Amerind Risk Management was in need of a website redesign. Their current site was content heavy, hard for customers to navigate, and did not portray their company philosopy. Unfortunately this design was not implemented as they went through an organization change.

Mistaken Identity: Operating since 1985 as Team Specialty Products this engineering firm was plagued by an identity problem. Not only did their name cause confusion (people often thought they made sport trophies) it also no longer reflected all their business services.
Sidekick, in partnership with Mindspace Inc., developed a branding identity to define and control every point of contact TEAM Technologies Inc. would encounter. This included development of a new name, logo, extensive business systems, collateral material, website, exterior/interior signage and trade booth.